Internet dating site business plan
Starting a dating site for specific parts of the country could help people meet who may otherwise miss each other.
In a study conducted by Sterling’s Best Places, cities such as Houston, Texas; Wichita, Kansas; and Louisville, Kentucky lack adequate meeting places for singles, and therefore could make viable options for a dating site. Starting a dating site for singles over 50 could fill a niche that is rarely addressed by other dating sites.
The average price of online dating services is between and dollars a month.
It was initially a very lucrative business to be in with online dating services soaring in popularity since 2001 and representing nearly 50% of the dating market’s value.
Digital music and video games are the first and second most popular paid sites.
Revenue projections show online dating sites continuing to grow.
The estimated 10% annual growth may end up being a conservative number, with 58 percent of women in the United States and 48 percent of the men use online dating services.Level of Competition in the Online Dating Industry Online dating Web sites are facing ever-increasing pressure due in part to social-networking sites, but lucrative advertising and subscription revenue keep a high number of companies competing in the area.The surges in the popularity of sites such as My Space and Facebook have drawn attention away from dating Web sites.Companies in this industry recognize that they’re sitting on gold mines, which is why their advertising budgets are so high.In 2009, about 0 million was spent on marketing for online dating service websites.