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In fact, compared to the previous Pew social report, usage among each age demographic increased from 2014 to 2016.On the other hand, Facebook demographics continue to skew heavily toward women with 83% of adult women using the network, compared to 75% of men.Each business has their own unique audience identity, but that segmentation might not pan across each social media network successfully.Instead, it takes better brand alignment, thought-out social conversations and meaningful connections with your core group of brand loyalists.But knowing the income for your Facebook audience could help even more.Within a six-month period in 2016, Instagram grew its daily user count by 100 million users.To get started, click on any of the anchor links below to jump to the specific demographics data set: To get started, pulling your own social media demographics gives you a better idea of your follower-base before you plan any segmentation strategies.
Pair your personal data with the demographic data we’ve compiled here to hone your brand’s social media marketing and segmentation strategy.
In the social media industry, your audience demographics can change in what seems like overnight.
The challenge of reaching new audiences has never been harder, but grasping up-to-date data on social media demographics helps.
Now with more than 600 million active users on Instagram, it’s no wonder why the image and video social sharing app can’t stay out of the news.
The introduction of Instagram advertising made it even more of a critical space to be for businesses.